Hello, friend Today I will tell you about Alibaba entered e-commerce through the YOLI app in India. Chinese technology company Alibaba has prepared to challenge leading e-commerce platforms Amazon, Flipkart, Paytm Mall in the Indian market through the Yoli app. Alibaba has already launched many apps in India like UC Web, VMate.
Alibaba is already doing its e-commerce business in the Chinese market. Now the company has planned to increase the e-commerce business in the Indian market as well. According to media reports, the company has secretly prepared to enter the Indian e-commerce market. For this, the company has entered through the Yoli app.
Alibaba launched YOLI app in India
According to the Entrackr report, Yoli has been introduced by the company as an affiliate platform last year and has been operational for the last 8 months. Deals on Amazon, Flipkart, Myntra, Nykaa, Paytm Mall, Tata Cliq, Purplle, Firstcry, Bigbasket, and Snapdeal are being offered to users through the Yoli mobile app. Currently, users are being offered as an affiliate of other e-commerce platforms through this app. Video is shared on this app, on which there is an option to buy the product which redirects the users to the affiliate e-commerce platform.
Download from Play Store
Yoli has been downloaded over a million times from the Google Play Store. The app was made available for download on the Play Store in June-July last year. This app is rated 4.4 on the Play Store. In addition to Yoli, many more video e-commerce platforms have been launched in India last year. These apps include apps like BulBul, SimSim, and EkAnek. Through this affiliate application, users also get the option to buy products along with videos. Video-based e-commerce platforms are becoming very popular in China at the moment.
Alibaba E-commerce app
E-commerce company Alibaba’s ‘Singles Day Sale’ recorded record sales of $ 38.38 billion in just 29.45 seconds on the Alibaba Group’s various sales platforms amid growing trade tensions between the US and China and concerns over a slowdown in the economy. Sales of $ 10 billion were recorded. This global sales festival broke the previous year’s sales record in 16 hours 31 minutes. In the event of singles day sales, after the end of 24 hours, a total sales of 268.4 billion RMB (Chinese currency) i.e. 38.379 billion dollars were recorded.
Alibaba’s Teammol platform
The entire world was eyeing this global sale of Alibaba amid the ongoing trade tensions between the US and China. “We have registered good growth in terms of new sales and customer numbers,” said Fan Jiang, Alibaba’s Teammol platform and Taobao president. Alibaba’s Teammol platform is the largest marketplace for Chinese and international brands and retailers selling products from China to customers (BTUC). Similarly, Taobao is China’s leading online sales website. It is owned by Alibaba.